What started as a fun t-shirt design for a local doula organization, “GALS,” evolved into a business card design, as well. I had the idea to use their mission statement, “providing educational, physical, and informational support to empower women through their birth experience,” to create the form of a baby.
From the sketchbook:
Originally, I drew the baby head-up. But the doulas didn’t want the baby to be breech, so I redesigned it head-down.